Baule Volante

• Brand identity
• Logo
• Packaging

A brand identity in the name of Wellbeing

Baule Volante, the leading organic brand of the NaturaSì Group and a reference point in the sector for its high levels of reliability and quality, commissioned us to define the brand identity of the Wellness Line, the company’s premium product range.

History and added values: the new logo

With the logo of the new line we aim to achieve a twofold, fundamental result: to emphasise from the very first glance the affiliation link of the Wellness Line with the Baule Volante brand, and at the same time to convey those traits of lightness, goodness and attention to well-being that represent its main distinguishing fact

Premium proof packaging

The work continues with the conception and realisation of packaging for five types of products, starting with shortbread. The result is a work with modern and transparent lines, designed to clearly and immediately communicate the brand’s values and pluses, consistent with the premium positioning and visible on the shelf.