INNBAMBOO

• Digital communication strategy
• Digital advertising campaign
• Social media management
• Press office

Communicating with Style—Even Digitally

After its first years spent launching and growing the brand in traditional retail settings, Innbamboo The Original—a Florence-based producer of scarves, bags, shoes, and other garments and accessories made from bamboo yarn and other green, sustainable materials—decided to focus on digital to expand its customer base.
To do so, the brand chose to rely on our expertise, asking for our support in strategy, ideation, design, and execution to enhance brand recognition and inspire more and more people to color their lives with a lifestyle that blends a love for art and Italian artisanal tradition with respect for nature and the environment.

A “Responsive Storytelling” to Highlight Brand Values

Our work alongside the client began with planning a communication strategy that would find its main outlet and expression through digital media—particularly social media—while also providing storytelling capable of enhancing the brand’s values and qualities across more traditional promotional tools as well. Among these: catalogs and company profiles.

Giving Voice to Good Ideas

To increase brand awareness, we act as a press office, working closely with the client to highlight the key developments along its journey.
Foremost among these is the launch of colorful and vibrant civilian-use face masks—an initiative that naturally followed a previous act of solidarity, in which the brand took a leading role in producing and donating masks during the most critical phase of the Covid-19 emergency.

Telling the Story on Social: Green Is Beautiful!

On social media, through a constant and carefully planned editorial effort—including textual content, visuals, and audio-video clips—the digital storytelling of a brand with truly unique and distinctive features comes to life.
It’s a journey into the world of style, conceived and promoted with a highly innovative approach. Guiding the way is a sensibility that blends aesthetics and eco-consciousness with a fresh and original perspective—one that finds in our expertise and dedication the perfect complement to be enhanced at its best.