Emilia-Romagna Region – Regional Observatory for Landscape Quality

• Consulting and strategic planning
• Web & social communication
• Community management
• Graphic and creative design
• On-site & online event organization

From Landscape Culture to Its Communication

Intervention, enhancement, monitoring, sharing, and dissemination: these are the key words defined by the Emilia-Romagna Region to promote a new and more active culture of the landscape. A landscape to be considered in all its forms: from the ordinary setting to the breathtaking view, with the aim of fostering the protection and enhancement of all environments across the regional territory. At Absolut, we are tasked with contributing to the achievement of these ambitious goals by offering our strategic and operational support in communication and event organization, both in-person and online.

A Broad-View Strategy

The first step consists in defining a communication plan articulated across various activities and areas of intervention: from the launch and management of the Observatory’s new Facebook page, to the design and development of communication tools associated with the many planned initiatives.

The Landscape Speaks Digitally

Image isn’t everything, but on social media, it certainly helps. Service announcements, event promotion, and project descriptions are complemented by features where photographs weave the most effective storytelling. Editorial work and community management run alongside advertising campaigns aimed at promoting the Observatory’s page and initiatives. These efforts also lead to the organization of several highly engaging contests, where images once again take center stage.

Below the Line Takes the Front Line

Posters and event programs, but also save-the-dates, publications, promotional brochures, and packaging design projects: the Regional Observatory for Landscape Quality has a lot to say — and it succeeds also thanks to our contribution in enhancing all initiatives through the creation of visually impactful and clearly recognizable tools and materials.

Educating and Informing: The Digital Event

The promotion of the landscape finds an additional and innovative tool through the organization of a webinar dedicated to development opportunities in the Parmense Apennines. A digital event that is both educational and informative about the activities of the Observatory, which we help to realize by managing the organizational secretariat and technical direction, and promote through targeted communication actions, ensuring broad awareness and participation in the initiative.