Relevi – Fragrance & Protect

• Product Identity Strategy
• Naming, Logo
• Packaging Design
• Trade Folder

Positioning to Stand Out

Relevi, a company with over 50 years of experience serving major Italian and international multinationals in the house & home care sector, entrusted us with the task of developing a strategy for the creation of a new product line for fabric protection and fragrance.
Fresh and natural in its formulation, this line was specifically designed for the mass market. A product range capable of immediately standing alongside the market leader, leveraging a strong and distinctive positioning.

A Name, a Guarantee

To “christen” the project, we chose “Protect & Fragrance” — the simplest and clearest solution possible, in order to communicate the functions of the new product line with maximum effectiveness and immediacy.

An Essential and Natural Logo

The logo is essential yet evocative of nature, featuring soft, modern colors. Its enclosing shape also recalls the outline of the Relevi brand.

Clothes Make the Monk

For the packaging design, we opted for a solution that immediately highlights the product use and its natural formula.
This choice has helped elevate the value and positioning of the line compared to competitors, providing excellent shelf visibility.

The Catalog: Style and Substance

With the creation of a trade presentation catalog, we highlighted the features and benefits of the line in a modern, direct, and effective style—perfectly in harmony with the natural qualities of the product.

A Successful Debut

The new product line immediately sparked great interest and purchase intentions from category managers and buyers of the leading national mass retail chains.