SANA – Bologna Fiere

  • Press Office
  • External Relations
  • Digital & Conventional PR
  • Social Media & Content Management
  • Video Production
  • Sales Office Support

Giving a Voice (and Hashtag) to Italy’s Organic and Natural Trade Show

For SANA, Italy’s leading trade show for organic and natural products, we have implemented a long-term collaboration with Bologna Fiere in the areas of content production and media relations, as well as with companies, organizations in the sector, institutions, and stakeholders.
We also handle the creation and editing of content for Facebook, Instagram, and Twitter, and are the driving force behind the “non-stop media live coverage” during the event from within the Exhibition District—working alongside Bologna Fiere’s management and all participants in the show.

Public Success and Media Attention

SANA achieves great success with both the public and exhibitors, attracting around 35,000 visitors and 850 exhibitors across 52,000 square meters of exhibition space. The event also garners significant media coverage, with the press review—including TV news, other television programs, national newspapers and magazines, as well as web and online publications—exceeding 1,000 pages.

The Network Goes “Green”… and Social

Significant results also on social channels: the Facebook profile reaches 24,000 fans (+45% in two editions) — surpassing all Italian and international competitors — with an average of 130,000 daily users. Instagram boasts over 6,000 followers and 100,000 views. Twitter counts 4,600 followers (+15% in two editions) with a total of 200,000 views, and the official hashtag trends nationally during the fair days.

#SANA30th: A Photo Challenge to Celebrate the 30th Anniversary

We also conceived the Instagram Challenge #SANA30th, organized in collaboration with the Igers Italia community. Users were invited to capture a photo representing the preparations for an ideal birthday party with a natural and organic twist.
An extremely rewarding initiative: with 1,600 submitted photos and the participation of accredited influencers, it further contributed to the success of the event’s social media channels.

30 Years of SANA: A Video Story of Success

For the 30th edition of the event, we produced one institutional video and three videos dedicated to the event’s main product sectors. Shared on social media channels and screened during the Fair, they highlight SANA’s leading role in the Italian organic and natural market.

The Green Lifestyle: The Many Faces of Sustainable Living

As the commercial secretariat, we oversee the development and positioning of SANA’s Green Lifestyle sector, structuring the exhibition offer into six segments: Home & Office, Mom & Kids, Clothing & Textile, Pet & Garden, Hobby & Sport, and Travel & Wellness.
Thanks to enhanced communication and commercial efforts, the sector has grown both in terms of occupied space (+20%) and in the quality of the exhibition offer and showcase layout.

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