Sayerlack

• Brand identity
• Logo
• Packaging
• Advertising & Below the line

A green identity for Linea Blu

Since 1954 Sayerlack has been a world leader in quality and innovation in the production of wood coatings. Among the various assignments entrusted to us, is the definition of the brand identity, and the relative positioning, of the exclusive Linea Blu, the ‘green’ soul of the company, leader in its market segment by virtue of its exclusive, avant-garde solutions for the protection and decoration of wood while respecting the environment.

Sustainability and affiliation: a multipurpose logo

The construction of the brand identity starts with the creation of the logo, with which we aim to affirm the green vocation of the new product line while communicating a strong sense of affiliation with the parent company.

Packaging that gets a look

The design of the logo is followed by that of the packaging, conceived to give great prominence to the new line, and at the same time to the individual proposals, in order to capture the right and well-deserved visibility at the point of sale.

Advertisements & below the line: information and awareness-raising for green-oriented consumers

The promotion is completed with a comprehensive press advertising campaign and the production of brochures and other below-the-line materials. Materials that increase brand awareness and provide clear and detailed information on the key features of products specifically designed for green-conscious professionals and hobbyists.