Sigma

• Press campaign

Giving Voice to Values

For Sigma, a historic group in the Italian large-scale retail sector, on the market for over 50 years with more than 2,660 stores across Italy, we conceived and developed two institutional campaigns aimed at stakeholders and potential partners. The goal: to give voice

Sustainability and Responsibility: From Words to Products

To highlight the brand’s values, we focus on the products themselves—natural carriers of a clear and immediately understandable language. Among these, in particular, are short and controlled supply chain products, as well as biodegradable and compostable items, designed to encourage responsible and sustainable consumption practices. A way to respect nature by letting actions speak—true reflections of Sigma’s strong commitment to environmental and social responsibility.