MUNICIPALITY OF RAVENNA

• Communication strategy and plan
• Media buying
• Below-the-line material & gadgets
• Video design and production
• Event organisation

Communication that is good for the environment

By the Municipality of Ravenna we have been entrusted with the task of coordinating the communication and promotion activities of the initiatives contained in the PUMS, the Urban Plan for Sustainable Mobility. A shared project, to which each citizen was called upon to contribute with daily choices and gestures, also thanks to a “mosaic” of communication activities designed to encourage maximum participation and mobilisation in favour of the environment.

Multichannel at the service of sustainability

To fully realise the assignment, we designed and executed a multi-channel strategy, on and off line, aimed at ensuring maximum dissemination, with maximum effectiveness, both in above-the-line contexts and through below-the-line actions. The right mix to reach all the citizens of Ravenna, as the main beneficiaries, but at the same time the creators of the Urban Plan for Sustainable Mobility.

From events to results: the formula for good communication

To support and complement the other communication activities, a series of events, also organised thanks to our strategic and operational contribution, made it possible to further raise citizens’ awareness of the virtuous relationship between reducing traffic and cutting emissions. Good communication for a healthier, cleaner and more human-friendly city.